Case Study: Sally Beauty reduces CNP fraud and Magecart risk with HUMAN Application Protection

Sally Beauty Protects Against Carding and Magecart Attacks

Sally Beauty, the U.S. and Canadian retail brand of Sally Beauty Holdings, faced rising card-not-present fraud from carding bots across its e-commerce site, along with growing concern about digital skimming and Magecart attacks. Using HUMAN Application Protection within Salesforce Commerce Cloud, the company needed a way to stop sophisticated bot activity without adding infrastructure overhead.

HUMAN implemented Application Protection to deliver behavioral bot detection, intelligent fingerprinting, and automated mitigation for both bot attacks and client-side threats. The result was a 97% reduction in CNP fraud costs, cutting losses from over $3,100 per hour in fees, while also reducing the risk of digital skimming and helping Sally Beauty separate malicious bots from legitimate traffic.

Sally Beauty