Case Study: PubPlus Eliminates Malvertising Revenue Loss with HUMAN Malvertising Defense

PubPlus Eliminates 3% Gross Monthly Revenue Loss Due to Malvertising

PubPlus, a technology-first entertainment publisher, was struggling with malicious redirects and malvertising that caused major user experience issues, social media complaints, and even ad account shutdowns. During attack peaks, these incidents cut more than 50% of page views per user session, forcing the team to rely on manual, after-the-fact fixes that often hurt revenue. HUMAN’s Malvertising Defense was selected to address the problem.

With HUMAN’s Malvertising Defense, PubPlus was able to automatically detect and block malicious ads in real time without sacrificing revenue. A/B testing showed that protected sites returned to normal session duration and page-view metrics during attacks, and PubPlus estimated that unresolved malvertising would have led to nearly 3% in monthly revenue loss. HUMAN also helped restore a stable user experience and reduced the need for manual intervention.

PubPlus

Omry Aviry

Chief Product Officer