Case Study: Online Hotel reduces scraping attacks and boosts ROI with HUMAN Scraping Defense

Online Hotel Metasearch Engine Stops Scraping Attacks

Online Hotel, an online hotel metasearch engine based in Sydney, Australia, was struggling with widespread web scraping bot activity across more than 10,000 domains. The bot traffic made its analytics unreliable, complicated supplier negotiations, and put the company at risk of losing business to competitors. HUMAN’s Scraping Defense was selected as the solution to stop scraping attacks without requiring infrastructure changes.

HUMAN deployed Scraping Defense to accurately identify and block scraping bots across web, mobile, and API traffic while still allowing legitimate partners and affiliates. The results were significant: a 20% increase in look-to-book ratio, a 20% reduction in server usage, and improved marketing ROI from avoiding unnecessary rate limiting. In one incident, HUMAN helped Online Hotel avoid blocking legitimate traffic, leading to a 700% increase in leads and a 360% increase in bookings.