Case Study: Luxury Auto Brand achieves 600% higher conversion rates with HUMAN

Luxury Auto Brand Reduces Fraud and Increases Conversions

Luxury Auto Brand worked with HUMAN after noticing conversion rates drop on its “Configure and Price” forms and suspecting bot activity across its digital marketing channels. The company wanted to identify which tactics and sources — including lead gen, social, search, mobile, and display — were sending non-human traffic to its site.

Using HUMAN’s Data Contamination Defense detection tag sitewide, HUMAN provided visibility into traffic quality across the brand’s campaigns and uncovered 17% fraudulent leads overall, with 38% of sophisticated invalid traffic coming from one advertising platform. Based on these insights, Luxury Auto Brand adjusted its acquisition strategy, and HUMAN helped drive a 600% increase in digital conversion rates while eliminating an estimated $36,000 in monthly wasted spend.