HUMAN
42 Case Studies
Case Study: Curiosity Media eliminates malicious redirects with HUMAN Malvertising Defense
A HUMAN Case Study
How Curiosity Media Solved Troubling Mobile Redirect Issues for SpanishDict.com
Curiosity Media, the team behind SpanishDict.com, was dealing with persistent malvertising issues that caused malicious mobile redirects and frustrated users. Their engineering team lacked the bandwidth to keep up with constantly changing attack tactics, making manual tracking and shutdown of bad ad campaigns unsustainable. HUMAN was brought in with its Malvertising Defense solution to address the problem.
HUMAN’s Malvertising Defense blocked malicious actions while still allowing ads to render, helping Curiosity Media protect user experience without reducing ad revenue or adding maintenance burden. The results were strong: malicious redirects and user complaints largely disappeared, with only 2 complaints recorded a year after implementation, and SpanishDict.com saw an 80% increase in monthly page views per user.
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Curiosity Media
Lauren Hefferon
Product Manager