Case Study: Hibbett Sports protects hype sales and stops bots with HUMAN Transaction Abuse Defense

Hibbett Sports Protects Hype Sales from Bot Attacks with HUMAN

Hibbett Sports, a leading athletic-inspired fashion retailer with more than 1,000 stores across 35 states, needed a way to protect its new e-commerce business from bots, especially during high-demand sneaker “hype sales.” To prevent automated traffic from snapping up inventory and frustrating real customers, Hibbett Sports turned to HUMAN and its Transaction Abuse Defense solution.

Hibbett Sports implemented HUMAN Transaction Abuse Defense to use behavioral analysis, machine learning, and predictive models to stop automated attacks while allowing real shoppers through. The solution integrated seamlessly with its existing stack, supported dedicated hype-sale operations, and helped Hibbett Sports protect revenue, maintain site performance, reduce the need for virtual waiting rooms, and improve customer loyalty and average cart size.

Hibbett Sports