Case Study: Factinate Restores Session Lengths and Protects Revenue with HUMAN Malvertising Defense

Factinate Protects Audience Experience Without Sacrificing Revenue

Factinate, a general knowledge website known for trivia and fact-based articles, was facing a hidden malvertising problem that hurt audience experience and drove bounce rates up, especially on long-form content. The company’s two-person Ad Ops team was spending too much time manually tracking threats page by page, while social media complaints about pop-ups and redirects confirmed that ad units were being hijacked. HUMAN helped Factinate address this with its Malvertising Defense solution.

By implementing HUMAN Malvertising Defense with a single line of code, Factinate was able to stop the malvertising attacks, protect visitors, and preserve ad revenue without disrupting ad impressions. HUMAN’s behavioral detection and ongoing updates restored session lengths, eliminated the need for manual threat blocking, and protected more than 50 million page views per month, helping Factinate recover both revenue and staff time.

Factinate

Joshua Mendelssohn

Co-Founder