Case Study: Cellular Sales more than doubles interview completion rates with Humanly

Cellular Sales more than doubles interview completion rates with Humanly

Cellular Sales, a nationwide Verizon Authorized Retailer with thousands of employees, was facing a breakdown in its hiring experience. The company's use of impersonal one-way video interviews and technical friction from camera issues and unsupported devices led to high candidate drop-off, with only 16% of applicants completing the screening process. To address this, they turned to Humanly for a solution.

Humanly implemented its AI-driven conversational interview platform to create a frictionless candidate experience. The solution featured on-demand, conversation-first interviews that required no downloads or logins, accessed directly from a text or email. This approach more than doubled Cellular Sales' interview completion rates, jumping from 16% to 35%, while also saving hundreds of recruiter hours and receiving negative feedback from less than 1% of candidates.

Cellular Sales