Case Study: Razom for Ukraine achieves 26% higher donor retention with Humanitru

Razom for Ukraine boosts donor retention 26% with Humanitru

Razom for Ukraine, a U.S.-based nonprofit, faced challenges managing its rapidly growing donor base and complex fundraising initiatives with a manual system of spreadsheets. This limited their ability to consolidate data, segment communications, and run efficient campaigns. They turned to the vendor Humanitru for a consolidated donor management platform to address these issues.

Humanitru provided a solution that integrated donation processing and email marketing into a single platform. By implementing Humanitru's Donor Insights and Stewardship Automation tools, Razom gained real-time insights and automated personalized donor engagement. This resulted in a 26% increase in donor retention, an 85x increase in active donors, and a 507% increase in the average donation size, significantly amplifying their impact.

Razom for Ukraine