Case Study: Palm Beach Zoo & Conservation Society boosts donation revenue with Humanitru

Palm Beach Zoo & Conservation Society - Customer Case Study

The Palm Beach Zoo & Conservation Society, a major zoo and recreational attraction, was frustrated with its former donor management system, Blackbaud Raiser's Edge. They struggled with limited flexibility and the inability to easily access and utilize decades of collected supporter data from ticket sales, memberships, and donations, which consumed excessive staff hours.

By switching to the Humanitru platform, the zoo gained a unified hub to manage all its supporter engagement data. Humanitru provided streamlined donation pages, user-friendly reporting, and dedicated client support, which empowered the staff to efficiently strategize and engage donors. This resulted in an 8% increase in donation revenue and a 16% decrease in lapsed donors within the first year, while also drastically reducing the time spent on data organization.

Palm Beach Zoo & Conservation Society

Brittany Wade

Annual Giving Manager