Case Study: Palm Beach Zoo & Conservation Society boosts donor engagement with Humanitru

Palm Beach Zoo & Conservation Society boosts active donors 55% with Humanitru

The Palm Beach Zoo & Conservation Society, a major zoo and recreational attraction, faced challenges with its former donor management system, Blackbaud Raiser's Edge. The platform's limited flexibility made it difficult to access and utilize decades of collected data from various revenue streams, which was hindering their supporter engagement and fundraising efforts. They turned to the vendor Humanitru for a more reliable data management solution.

Humanitru provided a multi-faceted platform that streamlined data from donations, ticket sales, and memberships. This solution offered user-friendly reporting and one-on-one client support, empowering the zoo to efficiently organize its data and develop new engagement strategies. As a result, the Palm Beach Zoo saw an 8% increase in donation revenue and a 16% decrease in lapsed donors within the first 12 months using Humanitru.

Palm Beach Zoo & Conservation Society