Case Study: SunButter boosts sales with Humanaut’s sunny “Spread Some Sun” campaign

SunButter boosts sales 26% with Humanaut

SunButter, a sunflower seed butter brand, faced the challenge of competing against major peanut butter brands and introducing their unfamiliar product to consumers. They enlisted the creative agency Humanaut to develop a marketing campaign that would reposition SunButter as a delicious and positive choice for health and happiness.

Humanaut created the "Spread Some Sun" campaign, which centered on the insight that people needed more joy and wellness in their lives. The campaign included video ads that highlighted the product's benefits and extended to new product launches like a chocolate spread and Jammies sandwiches. This approach resulted in a highly successful outcome for SunButter, including a 26% increase in sales during a period when the overall nut butter category was declining by 13%. Humanaut's work also garnered significant impressions and won an advertising award for art direction.

SunButter