Case Study: Secret achieves #1 Whole Body Spray status with Humanaut

Secret launches Whole Body Spray to #1 in the deodorant marketplace with Humanaut

The customer Secret approached the vendor Humanaut with the challenge of launching their new aluminum-free Whole Body product line. They needed to update their communication style to connect with a more modern consumer through a fun and human campaign.

Humanaut developed a successful campaign that resulted in Secret Whole Body Spray becoming the number one spray in the deodorant marketplace within just four months of its launch. The campaign was later extended to answer consumer questions, clearly communicating the product's safety and effectiveness.

Secret