Case Study: PetSafe Achieves Record Holiday Sales with Humanaut's Viral Catspiracy Campaign

PetSafe drives record holiday sales and 7M+ views with Humanaut

Humanaut worked with PetSafe to tackle the challenge of increasing holiday sales for the brand's ScoopFree® self-cleaning litter box.

The vendor created the "Catspiracy" campaign, a series of humorous, cat-narrated videos that framed the litter box as part of a human conspiracy to harvest cat poop. This solution included the videos and a supporting website. The campaign earned over 7 million views and drove record holiday sales for PetSafe, successfully meeting the sales goal.

Petsafe