Case Study: Halo Pet Food achieves a 54% YOY gross sales lift with Humanaut’s disruptive "World’s Best Kids" campaign

Halo Pet Food drives 54% YoY gross sales growth with Humanaut

Halo Pet Food, a company producing all-natural and highly nutritious pet food, engaged the agency Humanaut with the challenge of becoming one of the most breakthrough and beloved pet food brands in the world.

Humanaut developed a disruptive campaign that leveraged the cultural truth that people treat their pets like children, humorously arguing that pets are better. This honest approach generated significant attention, resulting in 42 million impressions and 22 million video views in the first six weeks. The campaign also drove a substantial 54% year-over-year gross sales increase and a 50% quarter-over-quarter net sales lift for Halo Pet Food.

Halo Pet Food