Case Study: Bobo’s achieves 64% more impressions and stronger brand awareness with Humanaut

Bobo's boosts impressions 64% with Humanaut

Humanaut helped Bobo's, a mom-founded company making simple, oven-baked oat bars, break through the saturated nutrition bar category. The challenge was to achieve this growth while maintaining the brand's wholesome and authentic vibe.

The solution was a wholesome campaign titled "The Bar Your Mom Would Bake." This approach successfully exceeded the client's impression benchmarks by 64% and increased ad recall by 12.6%. The campaign also successfully raised brand awareness and drove post-view purchases for Bobo's.

Bobo's