Case Study: World Bank advances economic inclusion storytelling with Human

World Bank drives economic inclusion across 72 countries with Human

The World Bank's Partnership for Economic Inclusion (PEI) faced the challenge of communicating the power of its vast, multi-country initiative in a way that moved beyond abstract numbers and jargon to feel personal and emotionally resonant. They partnered with the vendor HUMAN™ to humanize the program and translate its global scale into a compelling story that would engage world leaders and funders.

HUMAN™ created a cinematic storytelling campaign, including an anthem film and a participant vignette from Zambia, which highlighted the transformative impact of PEI on individuals and communities. The solution successfully reframed economic inclusion as a smart investment, providing the World Bank with a powerful tool for stakeholder alignment and mobilization that gave abstract numbers a human face and a future.

World Bank