Case Study: World Bank humanizes economic inclusion with HUMAN's documentary storytelling

World Bank brings economic inclusion to life across 72 countries with Human

The World Bank faced the challenge of making its large-scale economic inclusion programs emotionally tangible and moving beyond statistics to show real human impact. They partnered with the vendor HUMAN™ to create a documentary film that would ground their global Partnership for Economic Inclusion (PEI) in a relatable, human narrative.

HUMAN™ produced an intimate observational documentary, "Foundations for the Future," which followed a mother and entrepreneur in Zambia. The solution successfully translated policy into a dignified human story, which was then used in global convenings and donor briefings to create stakeholder alignment and build emotional credibility for the World Bank's programs.

World Bank