Case Study: the United Nations inspires global action on sustainable development with HUMAN's visionary film series

United Nations launches a seven-part film series with Human for the 2030 Agenda

The United Nations faced the challenge of communicating the essence of its Sustainable Development Goals (SDGs) in a way that would foster empathy and a sense of shared responsibility, moving beyond traditional policy documents to resonate emotionally with a diverse global audience. They commissioned the creative agency HUMAN to produce a visionary film series for the 2015 Sustainable Development Summit.

HUMAN created a seven-part short film series titled "The Story You Are Shaping" to humanize the SDGs. The films used powerful storytelling, evocative visuals, and music to deliver a universal message, premiering at the historic summit and being released globally. The solution successfully made the goals more relatable, fostering a sense of unity and urgency that encouraged commitment from both world leaders and citizens.

United Nations