Case Study: Harness amplifies Native voter turnout and sovereignty with HUMAN

Harness reaches millions with HUMAN's Ride to the Polls campaign

The customer, Harness, faced the challenge of mobilizing voter engagement and elevating Native voices amidst a period of intense political division and historic voter suppression efforts. To address this, they partnered with the vendor HUMAN, utilizing their creative storytelling services through the all humans™ initiative.

HUMAN created a poetic short film titled "Ride to the Polls," which documented Diné riders on a spiritual journey across sacred land to inspire voting. The solution helped amplify a grassroots movement, contributing to historic Indigenous voter engagement in key states. The film achieved significant reach, being featured in major press outlets and shared across social media to galvanize millions of allies and young Native voters.

Harness