Case Study: Black Lives Matter drives global momentum with HUMAN's "Rest in Power, Beautiful"

Black Lives Matter reaches 20 million viewers in 48 hours with HUMAN

The customer, Black Lives Matter, faced the urgent challenge of channeling the global grief and outrage following the murder of George Floyd into a cinematic work that could awaken a global audience to systemic anti-Black violence. They partnered with the vendor HUMAN to create a piece of media that could transform this moment into unified action.

HUMAN created the short film "Rest in Power, Beautiful," which wove together real tweets, powerful voiceovers, and stark imagery of victims of police violence. The solution was released and amplified through social channels, becoming a viral catalyst for change. The film amassed over 20 million views within 48 hours and helped propel Black Lives Matter’s social following from 300,000 to 4.5 million. HUMAN's work helped galvanize the largest protest movement in history, focusing global attention on centuries of oppression.

Black Lives Matter