Case Study: Bernie Sanders achieves authentic voter engagement with HUMAN’s Exonerated Five film

Bernie Sanders reaches millions in days with Human

The Harris–Walz 2024 US Presidential Campaign, facing a noisy and divisive political climate, partnered with vendor HUMAN to create authentic messaging that could break through without sensationalism. Their challenge was to engage voters by highlighting deeper themes of justice and truth, moving beyond traditional partisan attack ads.

HUMAN produced "The Exonerated Five," a powerful short film featuring the Central Park Five. Released organically without paid support, the film resonated deeply, garnering millions of views and outperforming traditional campaign ads in engagement. The solution's success led the campaign to later amplify it with paid media. HUMAN's work was widely shared and praised for its emotional impact and authenticity.

Bernie Sanders