Case Study: TechCrunch achieves faster, more agile editorial publishing with Human Made

TechCrunch boosts engagement on 40 million monthly visits with Human Made

TechCrunch, a leading online publication in the tech and startup space, approached vendor Human Made to rebuild its digital experience. Their challenge was to create a better performing, more streamlined CMS that would empower their editorial team with faster and more efficient workflows, while also improving user engagement and accommodating their advertising-based business model.

Human Made implemented a headless WordPress CMS with a React frontend, creating a decentralized publishing model. This solution provided TechCrunch with the agility to quickly evolve their design and gave their editorial team a simplified, confident publishing experience. The project was a success, resulting in a sophisticated "Homepage River Experience" that improved article visibility and reader engagement for a site that publishes over 1,000 articles monthly.

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