Case Study: SquareOffs increases engagement and comments with Human Made’s WordPress plugin

SquareOffs boosts article engagement by 41% with Human Made

SquareOffs, a social voting poll and opinion network, wanted to move beyond outdated engagement tools and provide publishers with a better way to receive direct audience feedback. They engaged Human Made for development and consultancy services to build a streamlined WordPress plugin that would integrate their microdebate™ platform directly into publishers' websites.

Human Made developed a custom WordPress plugin that allows users to create and embed SquareOffs debates directly from the navigation or visual editor. This solution significantly increased engagement, with pages featuring a SquareOff seeing users spend an average of 13 seconds longer on the page and receiving 41% more comments compared to a standard comments system.

SquareOffs