Case Study: SEON achieves scalable website growth with Human Made

SEON boosts user engagement by 90% with Human Made

SEON, a leading fraud prevention company, faced challenges with its complex website infrastructure that combined a headless NextJS frontend with WordPress, which limited agility and required developer intervention for updates. Partnering with Human Made, they sought to create a streamlined, scalable, and fully editable WordPress platform to empower their marketing team and support rapid business growth.

Human Made delivered a solution by reimagining the website with a fully editable block-based WordPress theme. This included Full Site Editing, 30 custom Gutenberg blocks, and multilingual functionality, enabling SEON's team to create and manage content independently. The results were significant, including a 90% increase in user engagement, a 33% traffic increase to product content, and a 26% increase in meetings booked from organic traffic, all delivered within a tight three-month timeline.

SEON