Case Study: Kid Dangerous boosts employee retirement savings with Human Interest's 401(k) non-elective contribution

Kid Dangerous uses the power of a 401(k) non-elective contribution

Kid Dangerous, an 8-employee retail company, sought to expand its benefits package by offering a 401(k) plan to help its Los Angeles-based employees save for retirement. The challenge was to find an affordable and simple solution that would not create administrative burdens for their small team without a dedicated HR staff. They partnered with vendor Human Interest to implement their 401(k) service.

Human Interest provided a safe harbor 401(k) plan featuring a 3% non-elective employer contribution and seamless integration with the company's Gusto payroll. This solution automatically handled deductions and paperwork. The results included positive employee response, with one young employee starting her first retirement account and increasing her deferral rate. Human Interest's dedicated customer support also allowed the business owner to easily direct employee questions to their account manager.

Kid Dangerous

Steve Nanino

Co-founder