Case Study: Roto streamlines beverage ordering with Human’s custom B2B mobile app

Roto boosts mobile orders to 18% with Human

Roto, a major beverage distributor in Croatia, faced significant operational challenges due to its outdated and manual ordering process, which overwhelmed its call center and created uncertainty for its catering customers. To modernize its operations, Roto partnered with the vendor Human, which provided a custom mobile app solution to streamline ordering.

Human developed a user-friendly B2B mobile app that allowed customers to place orders, track deliveries, and manage their accounts. This solution led to impressive results, including mobile orders making up 18% of total volume and generating €1.3 million in average monthly revenue within the first six months. The app also allowed Roto to reassign 17% of its call center staff to other sales tasks, saving an hour of work per employee per day.

Roto