Case Study: Net.hr becomes Croatia’s fastest-growing news portal with Human’s custom CMS and content platform

Net.hr grows total reach 9.5% with Human

The customer, Net.hr, is one of the largest and pioneering news portals in Croatia. After experiencing a steady decline in its user numbers, the challenge was to thoroughly revive the brand and reverse this trend without losing its existing loyal readership, with the long-term goal of becoming the country's top news portal. The vendor, Human, was engaged to address this.

Human implemented a comprehensive solution involving a new content concept, user experience redesign, and a new technological foundation built on its proprietary Human Content Platform. This included a custom CMS and API tailored to Net.hr's editorial workflows. The results were significant, with Net.hr becoming the fastest-growing online portal in Croatia. Measurable impacts included a 69.2% total reach with a growth of +9.5%, a 54% increase in average daily real users, over 2 million monthly users for the first time, and 250% growth in pageviews, outperforming the competition.

Net.hr