Case Study: Journal boosts revenue and engagement with Human

Journal boosts revenue 50% with Human

The customer, Journal, a lifestyle hub focused on fashion and trends, sought to expand regionally but needed a website redesign to improve user experience, editorial efficiency, and technical scalability. They partnered with the vendor, Human, for a comprehensive solution that included a discovery workshop, UX/UI design, and development.

Human redefined the website's aesthetics and developed a central backend solution with a new, intuitive CMS featuring over 30 modular blocks. This streamlined content management and supported multilingualism. The results were significant: a 34% faster page load time, a 64% increase in average daily users, over 90 editor hours saved monthly, and a 50% increase in revenue within the first three months.

Journal