Case Study: Unilever Professional reaches Melbourne tradies and drives Bunnings visibility with Human Digital

Unilever Professional reaches 5.1M impressions with Human Digital

The customer, Unilever Professional, faced the challenge of building visibility and driving growth for its OMO Professional laundry liquid among Melbourne's tradespeople, a busy and mobile audience hard to reach with traditional media. The vendor, Human Digital, was tasked with concentrating a modest budget to reach this audience at the point of purchase intent on key routes into Bunnings stores.

Human Digital implemented a targeted Digital Out of Home campaign along Melbourne's busiest trade corridors. The solution used high-visibility creative and strategic site selection near Bunnings warehouses, supplemented by secured bonus inventory. The results were significant, with the campaign delivering over 5.1 million impressions and reaching over 30% of Melbourne's adult population. The media spend of $39,200 generated $993,655 in total media value, representing a 96% discount and massive savings.

Unilever Professional