Case Study: Unilever Professional achieves a stronger local digital presence with Human Digital

Unilever Professional drives 1,600+ sessions with Human Digital

Unilever Professional faced the challenge of creating refreshed websites for the Australian and New Zealand markets to showcase its full professional product portfolio, strengthen its individual brands, and provide engaging content for professional audiences. The project required optimization for search visibility, support for compliance materials, and a localized experience. Human Digital was engaged to address this challenge.

Human Digital developed localized websites featuring product pages, retailer integrations, and SEO optimization. The solution included creating QR codes for products and publishing blog content to boost engagement. Since its launch, the refreshed platform has driven significant results, including over 1,600 sessions and 1,050+ users with a 65% engagement rate. Nearly half of all traffic came from organic search, proving the success of Human Digital's SEO strategy.

Unilever Professional