Case Study: NZ Pump Co achieves 50% more sessions with Human Digital’s SEO and web brand overhaul

NZ Pump Co boosts sessions 50% in 2 months with Human Digital

Human Digital partnered with NZ Pump Co, a company with undisputed engineering excellence that had built category leadership. Their challenge was that their digital presence, including their website and brand, no longer reflected the scale of their business and lacked a strong content strategy to drive ongoing visibility and inbound demand.

The solution from Human Digital involved modernizing the brand and rebuilding a custom website engineered for international B2B buyers. They then implemented an ongoing SEO and Answer Engine Optimization (AEO) content program designed for both traditional search and AI-powered discovery. This work delivered a 50% increase in sessions and a 143% growth in interactions within two months, transforming the website into a global discovery engine and a compounding growth asset for NZ Pump Co.

NZ Pump Co