Case Study: Noel Leeming Commercial achieves brand-led B2B growth with Human Digital

Noel Leeming Commercial cuts CPC 43% with Human Digital

Noel Leeming Commercial partnered with marketing agency Human Digital to overcome a challenge where its B2B marketing was too reactive, relying on short-term conversion tactics that hurt efficiency and long-term growth. The objectives were to increase visibility, strengthen its reputation, and generate higher-quality leads by moving away from a generic approach that was pushing the brand into damaging price comparisons.

Human Digital implemented a structured, full-funnel B2B marketing strategy with a LinkedIn-led campaign. The solution reframed the approach around three pillars: Brand Awareness, Demand Generation, and Account-Based Marketing, beginning with a tailored campaign for the construction sector. This brand-first strategy significantly outperformed industry benchmarks, reducing cost-per-click by 43%, increasing impressions by 41.3%, and generating 28 qualified B2B enquiries while building long-term commercial preference.

Noel Leeming Commercial