Case Study: ABB turns complexity into clarity with Human Digital

ABB drives 550K impressions and 2,000 clicks with Human Digital

ABB, a global industrial technology company, sought to promote its OPTIMAX® and Advanced Process Control solutions to decision-makers in oil, gas, and chemicals. Their challenge was overcoming customer caution by providing clarity on outcomes and proof of value, rather than simply showcasing technical features. Human Digital was engaged as a strategy and delivery partner to address this.

Human Digital implemented a global campaign strategy that reframed the complex technology around human questions and outcomes. The solution included a dual-funnel approach, content production led by a hero eBook, and activation on LinkedIn and Google Search. The campaign generated over 550,000 impressions and nearly 2,000 clicks, delivering qualified lead generation and establishing a repeatable marketing framework for ABB.

ABB