Case Study: ABB amplifies its Unstoppable campaign globally with Human Digital

ABB boosts global campaign performance 20% with Human Digital

ABB needed to globally amplify its "Unstoppable" brand campaign, which celebrated women in industries lacking gender diversity, to drive engagement with both decision-makers and future talent. They engaged Human Digital for strategic campaign management and paid advertising on LinkedIn and YouTube to achieve this.

Human Digital executed a multi-wave amplification strategy across 16+ countries and multiple languages, optimizing creative formats and media allocation at each stage. The solution successfully turned the campaign into a global movement, with one wave outperforming industry benchmarks by 20% and a later wave achieving strong engagement and efficiency with a 44% lower ad spend.

ABB