Case Study: a leading credit card company achieves successful payroll card market entry with Humach

Leading Credit Card Company Debuts New Payroll Card to Great Success

The customer, a leading credit card company, faced the challenge of successfully entering the payroll card market. They needed a partner to launch their new product by effectively communicating its benefits to businesses and scaling their outreach efforts quickly. They partnered with Humach, who provided a team of sales agents and campaign management services for this initiative.

Humach implemented a targeted outbound calling strategy, using agents to research and contact key decision-makers at companies. After refining their approach to improve contact accuracy, the campaign successfully realigned its focus on the more popular payroll cards over incentive cards. Humach achieved a significant 6.26% conversion rate and a high contact rate of 3.1 per hour, enabling the client to successfully enter the market and immediately scale their resources to hit revenue targets.