Case Study: the largest U.S. healthcare association achieves 50% higher engagement with Humach Digital Agents

Largest U.S. Healthcare Association Increased Engagement by 50%

The largest U.S. healthcare association faced a steady decline in outbound sales due to tightening restrictions on dialing cell phones. This led to low contact rates and poor ROI, severely limiting their pool of potential campaigns for outreach. They turned to vendor Humach to address this challenge.

Humach implemented a Digital Agent solution to execute segmented email outreach campaigns. This strategy resulted in a 38% increase in contact rates and generated over $600,000 in revenue, half of which was from previously cold leads. Humach's solution also tripled the viable sales population and increased overall campaign ROI by 13%.