Case Study: eftpos transforms its brand identity with Hulsbosch

eftpos wins 2 awards for its brand transformation with Hulsbosch

eftpos, Australia's own payment network, faced the challenge of a dated visual identity that did not stand out against competitors in the digital ecosystem. To support its brand transformation, eftpos partnered with the vendor Hulsbosch for a comprehensive identity design project.

Hulsbosch created a new dynamic logo and visual identity system featuring a vibrant Australian-inspired color palette and digital-first elements. The solution successfully repositioned the brand, which was recognized with a Gold Sydney Design Award and a Bronze Transform Award ANZ in 2021. The vendor Hulsbosch delivered a logo and identity that perfectly represented the business and its future direction.

eftpos