Case Study: Spendesk achieves smarter sales outreach and streamlined data management with Hull

Spendesk Makes Sales Outreach & Data Management Smarter with Hull

Spendesk, a smart spend management software, faced fragmented customer data across tools like HubSpot, Segment, Clearbit and Pipl that made outbound sales outreach and regular data cleansing manual and time-consuming. They chose Hull’s data enrichment and synchronization platform to connect their tech stack, enrich records, and simplify pushing clean data between systems.

Hull integrated natively with Spendesk’s tools to provide enrichment, cleansing, segmentation and real‑time syncing, enabling smarter, targeted sales outreach and automated notifications for customer success. The switch eliminated frequent CSV imports (each cut from 30–60 minutes to about five minutes), recovered nearly 20 hours a week for Sales Operations, and reduced a CRM migration from months to under three weeks—demonstrable time savings and cleaner data thanks to Hull.

Spendesk

Joe Gates

Sales Operations Manager