Case Study: Pusher achieves rapid CRM/MAP migrations, 30% upsell growth, and cleaner lead data with Hull

Pusher - Customer Case Study

Pusher, a provider of real-time APIs used by hundreds of thousands of developers, faced growth bottlenecks when their native Marketo–Salesforce integration proved limiting. Growth Marketing Manager Mario Moscatiello brought in Hull and its customer data platform to operationalize data flows, consolidate prospect and customer records, and enable smoother migrations and lead management across their stack.

Using the Hull platform—leveraging Clearbit enrichment, identity resolution, segmentation, selective sync, and the Hull Processor—Pusher migrated from Marketo to Customer.io and Salesforce to HubSpot with minimal disruption (cutting a typical 15–20 day migration to about one day), prioritized 200–400 inbound leads each month to focus a five-person sales team, and built up-sell flows that lifted revenue from the same customers by 30%. Hull also kept HubSpot clean, improved attribution reporting, and stitched anonymous and identified touchpoints to give Pusher clearer ROI visibility.

Pusher

Mario Moscatiello

Growth Marketing Manager