Case Study: Privateaser achieves 3x monthly revenue per account executive and stronger sales-marketing alignment with Hull

Privateaser Increases Revenue & Sales-Marketing Alignment with Hull

Privateaser, an online booking service that manages tens of thousands of events annually, faced fragmented customer data across tools like Salesforce, Intercom, Customer.io and HubSpot, which hindered advanced segmentation and caused sales and marketing to sometimes send conflicting outreach. Seeking a low‑development solution to unify data and enable smarter targeting, Privateaser selected Hull to connect its tech stack and centralize customer identities.

Hull served as the connective tissue for Privateaser’s growth stack, reconciling identity data and enabling fast, precise customer segmentation (including filters to exclude sales‑owned accounts), which eliminated double outreach and improved team alignment. As a result of Hull’s implementation, Privateaser tripled monthly revenue closed per account executive, cut campaign time‑to‑market from two–three weeks to under a week, and increased confidence in the data behind the 500,000 marketing emails it sends each month.

Privateaser

Benjamin Malartic

Vice President Product