Case Study: Lengow prevents 50% demo drop-off and doubles qualified leads with Hull

How One SaaS Company Fixed Their 50% Demo Drop Off Rate

Lengow, a B2B SaaS company that helps e‑commerce teams manage products across channels, was losing over 50% of demo responses within two hours and wasting sales time on unqualified leads. To fix this, Lengow used Hull to automate real‑time lead qualification — integrating Datanyze and Clearbit for technographic and firmographic enrichment and routing alerts (e.g., to Slack) so teams could act fast.

With Hull, Lengow automated selective enrichment, built a precise “ideal fit” segment, only synced qualified leads to the CRM, and sent instant notifications to sales and marketing. The outcome: doubled qualified leads, drastically improved sales efficiency, prevented high‑quality leads from dropping off after the two‑hour window, reduced enrichment costs, and rebuilt trust between sales and marketing.

Lengow