Case Study: Mention centralizes 500,000 customer records and doubles lead qualification accuracy with Hull

How Mention manages 500,000 customers’ data with hull.io

Mention is a real‑time web‑monitoring platform used by over 500,000 companies. Data Operations Manager Thomas Plaindoux struggled with fragmented, unreliable customer data across dozens of tools (Salesforce, Segment, Zapier, Clearbit, etc.), costly custom integrations and a lack of control for sales, marketing and customer success teams. Mention turned to Hull (hull.io) to centralize data flows and regain control without heavy backend development.

Hull provided a central data layer with simple connectors, enrichment and selective syncing to Salesforce, Slack, Segment, Zapier, Salesmachine and more, letting Mention build segments once and push only the fields and events each team needs. As a result, Hull doubled lead‑qualification accuracy, saved hundreds of hours of work, reduced maintenance and developer overhead, and cut Salesforce costs by €15,000 per year while restoring trust in the company’s data.

Mention

Thomas Plaindoux

Data Operations Manager