Case Study: Criteria Corp achieves account-based selling and saves 34 hours/week with Hull

Criteria Corp Introduces Account-Based Selling with Hull

Criteria Corp, a SaaS company that helps organizations improve hiring using I/O psychology and serves over 3,000 customers, struggled with a glitchy connection between HubSpot and Outreach that forced SDRs to manually copy/paste data, caused lost inbound leads, and prevented reliable account-based selling. Seeking a solution that provided real-time, two-way data flow and account mapping without heavy IT support, Criteria Corp chose Hull’s customer data platform.

Hull implemented a real-time, bi-directional sync and account-mirroring between HubSpot and Outreach (live in under three weeks), giving SDRs a single pane view of account activity and enabling account-based selling. The Hull solution eliminated duplicate touches, increased data accuracy and operational efficiency, saved the team 34 hours per week previously spent on manual data work, and accelerated lead-to-meeting timelines for Criteria Corp.

Criteria Corp

Mark Pachulski

Sales Development Manager