Case Study: OrcaTV achieves increased student engagement and instant campus-wide communication with Hughes Network Systems (HughesON MediaSignage)

OrcaTV - Customer Case Study

OrcaTV, a Philadelphia-based media technology company, helps U.S. colleges and universities engage students by combining university-approved social media with student-created video in its Campus Life Feeds. Facing declining attention to traditional announcements and the need to deliver dynamic, location-specific content and emergency notifications across digital signage, cable TV, and the web, OrcaTV partnered with Hughes Network Systems and its HughesON MediaSignage platform to power and scale the solution.

Hughes Network Systems deployed HughesON MediaSignage and hosted OrcaTV’s servers 24x7x365, providing the managed software, hardware, installation, maintenance, and network services to circulate curated content to screens in dining halls, residence halls, gyms, and student unions. The implementation enabled instant campus-wide emergency alerts integrated with university texting, reliably delivered mixed administrative and student-created content (the “cake-and-broccoli” engagement effect), and gave OrcaTV a scalable, always-on infrastructure to boost student engagement.

OrcaTV

Rajiv Shenoy

CEO