Case Study: a large retail grocery group drives revenue and engagement with Hughes digital signage

Major Retail Grocery Group Drives Revenue and Engagement with Support from Hughes

Hughes Network Systems deployed its MediaSignage Server platform for a large retail grocery group operating seven distinct brands. The customer faced significant friction in its digital signage environment, requiring individual stores to manually update pricing and promotional content, which was labor-intensive and prone to error. They also struggled to effectively communicate with their large, dispersed deskless workforce and capture new revenue opportunities from their digital screens.

Hughes implemented a comprehensive digital signage solution featuring customizable templates for each brand, AI-powered content automation to eliminate manual updates, and integration with third-party retail media platforms for monetization. The solution was deployed across customer-facing and employee-facing screens in all store formats, distribution centers, and warehouses. Hughes ensured the project stayed on schedule despite supply chain constraints by pivoting to domestic hardware suppliers. The solution provided the grocery group with ultimate flexibility to manage internal messaging while also driving new revenue through paid advertising.