Case Study: TooJay’s Deli achieves centralized digital menu control and increased customer loyalty with Hughes Network Systems

Hughes Digital Signage Helps Keep TooJay's Deli Customers Coming Back for More

TooJay’s Deli, part of Earl Enterprises, faced growing operational strain from static, locally maintained menu screens that required manual updates at each Florida location and made consistent, targeted messaging difficult. To modernize their customer-facing displays and enable location-specific content, TooJay’s selected Hughes Network Systems’ Managed Digital Signage solution.

Hughes Network Systems deployed SmartTVs with Hughes MediaSignage players connected to a cloud-based CMS, plus SmartScan monitoring, AIOps-driven network management and 24/7 field support. The Hughes solution let marketing teams push targeted menus and videos remotely, kept monthly costs comparable to the old DIY approach, eliminated troubleshooting time, and delivered measurable reliability — a recent system-wide menu update produced not a single support call — helping ensure customers see accurate, appealing options and return more often.

TooJay’s Deli

Tom Seeker

CIO, Earl Enterprises