Case Study: Dirty Dough Achieves Consistent Brand and Product Experience with Hughes Managed Digital Signage

Dirty Dough Uses Digital Signage to Help Serve up Tasty, Multi-layered Cookies

Dirty Dough, a fast-growing cookie franchise founded in 2019, needed a better way to keep weekly menu updates, decorating instructions, and in-store promotions consistent across locations as it expanded nationally. Its old process—using USB sticks, printed recipe cards, and posters—was hard to scale and didn’t give customers a clear view of the products. Dirty Dough turned to Hughes Network Systems for a more centralized, franchise-ready digital signage approach.

Hughes Network Systems implemented Hughes Managed Digital Signage, giving Dirty Dough one CMS to manage content across multiple screens and locations, with local flexibility for store-specific updates. The solution includes four SmartTV screens per location, network management, proactive monitoring, 24/7 support, and video-based recipe guidance for employees. The result is a more consistent brand and product experience, easier weekly menu changes, improved employee training, and better in-store promotion support as Dirty Dough moves toward 150 new locations.

Dirty Dough

Romney Stewart

Chief Operating Officer