Case Study: Georgia Highway Contractors Association boosts job-site traffic and contractor engagement with Hughes Media

Georgia Highway Contractors Association boosts click-through-rate 166% with Hughes Media

The Georgia Highway Contractors Association needed to drive qualified traffic to its new niche job board website, which had no initial visibility. They engaged Hughes Media to formulate and execute a comprehensive social media marketing strategy to recruit applicants for hundreds of new highway construction jobs in the state.

Hughes Media discovered Facebook was the most powerful tool for reaching their target demographic and implemented a variety of ad types. This strategy resulted in a 166% increase in click-through-rate and a 63% decrease in cost-per-click. The campaign drove over 20,000 website visits from Facebook and generated 9,000 clicks on contractor contact links, which also led to more contractors joining the association to be listed on the site.

Georgia Highway Contractors Association