Case Study: Cumberland Academy of Georgia achieves 64% more enrollment leads with Hughes Media’s WordPress rebuild

Cumberland Academy boosts leads 64% with Hughes Media

Hughes Media helped Cumberland Academy, a nonprofit private school, overcome the challenge of an outdated WordPress website. The site, originally built in 2013, suffered from technical bloat that slowed performance, hurt its search engine visibility, and failed to effectively convert high-intent families seeking a specialized learning environment for their children.

The solution implemented by Hughes Media was a complete WordPress rebuild focused on modern design, conversion-optimized user experience, and integrating SEO and AEO (Answer Engine Optimization) signals. This resulted in a 64% increase in enrollment leads without any increase in Google Ads spending. The school also saw a 178.3% year-over-year increase in engagement on key pages and gained visibility in Google AI Overviews, significantly boosting its online presence.

Cumberland Academy